THE SOCIAL PLATFORM FOR PROGRESSIVE CHANGE

BUILD A MOVEMENT WITH BLUE SQUAD

STEP 1:

ASK PEOPLE TO JOIN YOUR SQUAD

Blue Squad makes it easy to build a base:
Organization links & QR codes
Share your campaign's Blue Squad link on social media, email, and anywhere else. Clicks take people directly to your Blue Squad page so they can volunteer immediately.
Mission deep links
Share direct links to specific missions so volunteers can jump into the action and start helping in seconds.

STEP 2:

POST MISSIONS FOR YOUR VOLUNTEERS

Blue Squad supports missions for:
Updates
Keep your volunteers up-to-date with what's happening with your campaign.
Text/Email Outreach
Ask volunteers to contact their friends and increase name ID.
Surveys
Poll your volunteers and their friends to get a real-time pulse on opinions.
Voter Registration
Make sure everyone and their friends are registered to vote.
GOTV (Get out the Vote)
Ask your volunteers to remind their friends to vote.

STEP 3:

WATCH YOUR IMPACT GROW

Blue Squad measures the real impact you're making and encourages your volunteers to keep pushing:
Track voters reached, contacted, and persuaded
You'll know every time a voter becomes further committed to your campaign.
Build a community with our social features
Volunteer profiles build a sense of trust and belonging within the campaign.
Keep volunteers in the fight with recognition and rewards
Volunteers earn points every time they complete a mission. Your leaderboard tells them where they stand.

KEY BENEFITS

VOLUNTEERS

Expand your volunteer pool
Make it easier for a wider range of people to become volunteers with easy missions.
Increase volunteer satisfaction
Provide immediate feedback to volunteers on how their actions are helping the campaign.
Build the base all the time
Don't wait until crunch time - Blue Squad makes it easy to build your base gradually over time.

MESSAGING

Boost Name ID
Use your volunteers' own social connections to increase awareness among their friends.
Improve persuasion rates
Leverage your volunteers as trusted surrogates. Relational outreach boosts persuasion by 20x.
Amplify messaging among real voters
Track how many real, verified constituents are hearing your message.

INSIGHT

Timely, accurate data
Supporters provide better understanding about their friends than a third-party list every could.
Match contacts against the voter file
Volunteer contacts are matched against a national voter file and segmented to your district.
Build a social graph of your constituency
As your base grows, so does your understanding of the social fabric of your constituency.

PROGRESSIVE CHAMPIONS BUILD THEIR BASE ON BLUE SQUAD

See our full client directory

Julie Slomski
Laguna Beach Democratic Club
Audrey Spanko
Rick Bell
Alison Leary
Linda Nichols
Albert Griffiths
Thomas Clark
TEP
Justin Reeves
Kyra Storojev
Sarah Davis
Andrew Jeng
Naquetta Ricks
Madi Eden
Queer the Census ATX
Tara Zrinski
Ruben Major
Amanda Siebe
Austin BAA CCC
Register2Vote
Angie Bado
Jessica Tiedt
Envoys for Humanity
Austin Asian CCC
The Rabble
Blue Action Dems
Flip the TX House
Demcast USA
Matthew Park

REQUEST A DEMO

Blue Squad is free to start and scales with the size of your organization.
Contact us for full pricing.

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